Discovery & direction
Discuss your audience, business context and intended applications. Agree a visual direction before producing assets.
Supporting capability — subject to confirmed delivery scope
A clear identity for a business going places.
A consistent visual presence across your website and business materials. Potential identity deliverables are confirmed around your needs and our agreed delivery scope.
Outline your brand requirementsBrand Identity / A practical starting point
Give your identity a clear brief.Your business stage. The assets you need. A consistent visual direction.
Outline your brand requirements ↓01 / Overview
Consistency wherever your business appears.
A website, capability document and business presentation should feel connected. Identity work defines practical visual rules so each application supports the same business.
Supporting work is scoped before commitment. The potential components below do not imply a comprehensive strategy engagement.
02 / Potential deliverables
A visual foundation you can use.
Logo design or refinement
Define whether an existing mark needs refinement or a new concept is appropriate. Agree variations and complexity in advance.
Color & typography
A usable palette and typography guidance, with any third-party font licensing identified.
Basic identity guidelines
Concise guidance for logo use, color, typography and everyday digital consistency.
Agreed digital assets
An explicit asset list and export formats, matched to the website and other agreed applications.
Website consistency
Apply the approved visual rules to the website scope. A complete website build is a separate service.
03 / Optional planning tool
Brand brief builder.
Tell us where your business is now and which identity elements matter to you. Create a short brief to start a focused conversation.
Your answers stay on this page until you choose to send your brief. No website is scanned. Please leave out private URLs and credentials.
Outline your brand requirements
Your discussion summary
Discuss this brief with us.
Enter your name and email to send the summary above to 99 Bays.
You can send your brief above or contact us directly.
Discuss brand identity (opens a new tab)Deliverables, formats, licensing and scope require agreement. This tool does not generate designs or provide trademark clearance.
04 / Practical applications
Help every touchpoint feel connected.
Freight company website
Use consistent identity rules across service pages, enquiry screens and mobile layouts.
Trade capability materials
Give approved service information a coherent presentation in agreed digital documents.
Everyday digital assets
Prepare the specific icons, headers or presentation assets agreed in the brief.
05 / Delivery
Define, refine and hand over.
- 01
Understand
You provide business context, existing identity files and intended uses.
- 02
Set direction
We agree the visual direction, deliverables and revision limits before asset production.
- 03
Refine
You give consolidated feedback within the agreed rounds; new directions may require a revised scope.
- 04
Hand over
We deliver the agreed exports and guidance after approval, with licensing and usage terms documented.
06 / Scope & responsibilities
Agree the asset list and its limits.
Identity work
Agreed scope: Defined logo work, palette, typography and basic guidelines if agreed.
Separate agreement or excluded: Comprehensive brand strategy, naming, research programmes or extensive messaging.
Revisions
Agreed scope: A confirmed number of rounds against the agreed direction.
Separate agreement or excluded: Unlimited concepts, direction changes or extra revision rounds.
File handover
Agreed scope: Agreed vector/raster exports and editable sources where explicitly included.
Separate agreement or excluded: Every possible format or third-party fonts, images and assets without suitable licensing.
Legal matters
Agreed scope: Usage and licensing terms documented in the project agreement.
Separate agreement or excluded: Trademark clearance, registration, legal advice or blanket ownership guarantees.
07 / Practical FAQs
What to confirm first.
Can you work with an existing logo?
Potentially. We first assess the available source files, rights and required changes, then confirm a deliverable scope.
How many revisions are included?
The number is agreed in writing before work begins. No unlimited revision allowance is implied.
Will I receive editable source files?
Only where they are included in the agreed handover list. Export formats, licensing and usage terms are confirmed before delivery.
Does the brief builder generate a design?
No. It organises your requirements for discussion. Design work, deliverables and usage rights require an agreed scope; trademark clearance is not included.
08 / Next step
Give your website a consistent foundation.
Outline your identity requirements. We will first confirm whether the requested work fits a deliverable scope.
Discuss identity requirements
Use the project enquiry form, or email hello@99bays.com.